The plastic tree represents how from the oil cracking are derived the most important materials, ethylene and propylene. Through different processes, these raw materials can be transformed to create new products.


Any organic substance that can be decomposed, as it is easily to assimilate by bacteria under normal conditions of light, moisture and heat. This feature permits the regular maintenance of the planet’s ecological balance.


The ecological life cycle of a product includes all the stages from the extraction of raw materials to the final disposal of the waste product.


Solid waste, that is possible to eliminate, transforming it into fertilizer substance. A product is “compostable” when it is biodegradable and, in a short time, it’s transformed by microorganisms into water, carbon dioxide and fertile compost, without releases dangerous substances.


Biotechnology based on an oxidative process for the treatment of organic waste of different origin and nature. This process is operated by aerobic bacteria and the final compost can be used as fertilizer in agricultural field.


European ecological high quality brand that rewards the best products and services from an environmental point of view, distinguishing the company from competitors on the market. The request of the Eco label brand is voluntary, but it is allowed only to those products that have achieved environmental excellence.


Scientific analysis and study of interactions between organisms and their environment. An important goal for ecologists is to improve the understanding of how biodiversity affects the ecological function.


Any subject or company attitude that minimizes the impact on the environment and permits to avoid contamination with harmful substances.


All forms of energy that are not dependent on restricted resources such as fossil fuels. Renewable energy can be used directly or it can generate electricity, such as solar panels, wind generators and hydroelectric power.


The Forest Stewardship Council (or FSC) is an international non-profit NGO. FSC represents a system of forest certification system recognized internationally. The certification aimed at the correct forest management and traceability of products. The FSC logo guarantees that the product is manufactured using raw materials from well-managed forests, according to the principles of the two main standards: forest management and chain of custody.